Planning- Target Audience

The Target Audience for our film would mainly be males in the age range of 13 years old's and above.

They would also have a strong interest in football or sport and would ideally also support the football team involved (Gillingham FC).

Our last target audience would also be teenagers in general as they may be able to relate this to their typical Saturday afternoon.

We have chosen to target these audiences because we feel that they would be able to relate to our film better than other audiences such as women and young children although these audiences may find our film an interesting watch.


Group Roles
Written and uploaded by Luke Payne

Improvements made from Audience Feedback

Criticism: The title 'Kick Off' comes across as too violent.
Improvement: The name has now been changed too 'Match Day'- which is still relevant to the genre yet not as aggressive.

Criticism: The name of our company logo- 'New School Productions'.
Improvement: The name has now been changed to 'Old School Productions' as it sounds more traditional and less 'cheesy'.

Criticism: The use of ellipses/dashes on our titles.
Improvement: The ellipses and dashes have been removed from all the titles, therefore following conventions of our influential films as well as making our titles look more professional. 

Criticism: The end title 'Kick-Off' appearing on a moving image.
Improvement: The end title, now 'Match Day', appears on a block background which therefore makes the end title more presentable.

Feedback For Rough Cut- ‘Kick Off’

What the audience liked:

• The variety of camera shots (low angle, frame within frame etc...)
• The use of split screen to create multiple frames in just one shot, showing all three characters.
• The use of Gillingham merchandise to promote the theme of football.
• The individuality of each character- each one having their own individual appearance (i.e. Luke and his scarf and Stephen with his t-shirt)
• The locations used (Priestfield Stadium and actors’ houses)
• How the opening progressed throughout towards the ending of Priestfield Stadium, where all three characters meet up.
• The clear and presentable titles with appropriate roles stated.
•  Music (Divided Opinions, though majority thought the music suited)
•  The look of the opening company logo- clear and professional (moving logo)

Criticism/ What could be improved:

• The name of our opening, ‘Kick Off’ - came across as violent and aggressive which led some people to think that the opening would contain violence (which it didn't) therefore this title was misleading.
• The music- A handful of people felt the music was too dramatic for the genre as well as being a little ‘slow’ at times.
• The name of our company logo, ‘New School Productions’- Criticism that ‘New’ did not sound or come across as a typical company name. Sounded’ cheesy’.
•  The performances- Criticism of two of the actors performance (Steve and Luke) for being a bit ‘wooden’ and failing to show any real emotion. Therefore audience found it harder to build a connection with those particular characters
• The use of ellipses/dashes in our titles- ellipses/dashes is very rarely seen in titles on feature films, therefore this did not follow an important convention.
• The end title ‘Kick Off’ appearing on a moving image- many felt it did not look professional and instead simply using a black ground would be more effective.

Group Roles
Produced by Stephen Norman

Planning- Animatic Feedback

Group Roles
Uploader: Steve Norman
Cameraman: Alex Nelson

Evidence of Copyright Free music

A-Level Media Studies Main Task- 'Match Day' *Edited Cut*

Director: Stephen Norman
Editor: Luke Payne
Actors: Cameron Harbard, Luke Payne, Stephen Norman
Uploader: Stephen Norman

Planning- Action plan

Action plan

Research and Planning:
- Each task has been completed and published and is also up to date. To improve we need to include more detail when discussing individual roles on posts i.e. explain clearly who did what, how was this achieved etc. We also need to upload our feedback videos for both the photographic storyboard (animatic) and the rough cut of of film. Having feedback is important because people who view our blog will want to know more about the process of our film making and how we improved our work through peer feedback.

Construction:
The titles used in our film are appropriate and we made sure to follow industry convention by looking at similar real-life films and analysing the different frames in the opening. I also think the sound we used is suitable and matches images and editing, the music we used is also copyright-free so it does not break any conventions. The majority of our camera work is controlled and makes use of a variety of shot distances and angles to make the final product more interesting. Also throughout our film we made sure to ask the permission of others especially when filming the public, this also applied when filming shots of the Gillingham football club which needed the permission from the staff. We used the fade transition in our film to cut from one scene to another, this helped the final product to seem more smooth and consistent. Mise-en-scene played an important part in our film as are characters were filmed in a range of football merchandise. We hoped to be able to portray a football fan in detail this way (showing support for your local community). However we did lose consistency in some shots due to filming mistakes.


Group Roles
Written & Uploaded By Alex Nelson